If you think online gaming is just a game, then you’re not part of The Matrix
With the disruptiveness of the Covid-19 pandemic, we saw shifts across all human habits, with one in particular that stood ...
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Tag: media planning
Audio strategy: Ours for the taking
In the present zeitgeist, there is an incredible opportunity for audio growth and advertising – if we’re savvy enough to ...
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Understanding SEM segmentation: New free book from E+I
If you’re reading this, chances are that you’ve been following the Ebony + Ivory series on SEM segmentation. Congratulations! You’ve made it ...
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Purposeful advertising during a crisis
We all know the phrase ‘business as usual’. But should it really be business as usual even during a crisis ...
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One size doesn’t fit all: advice for brands trying to access the African market
Entering a new market is never an easy journey. The African market can be challenging as one size certainly doesn't ...
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The catalysts of change in the global luxury market
The turmoil of Covid-19 has been a catalyst for profound change in the way global luxury consumers live and shop.
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