Digital media shifts the landscape for media planners
The rapid growth of digital media over the past 10 years has completely reshaped the media planning landscape, challenging the ...
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Tag: media planning
The bold, and beautiful, art (or science?) of TV buying
My rare sorties into the realm of watching TV soapies have lead me to conclude that nothing really happens and ...
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Planning for a PHD in media
It’s all about the DNA of an agency. It’s pointless connecting the strands of your company – no matter who ...
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Does radio still pack a punch?
Community radio has experienced a tough year as advertisers cut their community budgets to sustain their commercial budgets for TV ...
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What will media advertising look like in 2020?
In just eight years, we will enter the third decade of the 21st century. What will the media advertising industry ...
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