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Trish Guilford is the general manager of the Out of Home Measurement Council.
She has been involved in the industry, having formerly been a lecturer at both the AAA School of Advertising and Boston Media House. She is a member of the Advertising Media Forum and has previously served on the Advertising Media Association of South Africa committee.
Ten years ago, with no adequate research for out of home being available, initial investigations into setting up a collaborative...
With the incredible speed that OOH itself has moved and continues to move; it has been important for us to...
The OMCs change to a new partner and new software is one that will no doubt get even the most...
The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and...
The Out of Home Measurement Council has responded to a story recently published, OOH, that hurts!
Last year was a good year for the OMC, with more users signing up to use the Road research tool....
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