What makes a strategy (and a strategist)?
I was asked this question a few weeks back: “What can one do to become a strategist?” That's a great ...
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Tag: media strategist
Media planners, strategists don’t ignore new titles
Media planners and strategists don't ignore or exclude new titles, says Gordon Patterson. As the group managing director of Starcom ...
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The future is not rosy!
After decades in the industry, Virginia Hollis highlights the plight of media agencies. I’ve been involved in media agencies most ...
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