I recently went for brunch at a cute new spot with a group of friends, and as foodies, we wanted to try a bit of everything. So we ordered quite a few dishes, and once the food arrived, gues... Read more
With the disruptiveness of the Covid-19 pandemic, we saw shifts across all human habits, with one in particular that stood out – the shift in gaming. Lockdown was the main reason we sa... Read more
Brands should be using the opportunity to facilitate more intimate connections with customers through more empathetic tonality in their messaging and humanising/personalising their customer... Read more
It was almost a year ago that the media agency world was thrown into indignant turmoil with the announcements that DStv Media Sales and Media24 were moving to non-commission bearing, or net,... Read more
Like any other budding media investment opportunist, I often call it like I see it, holding my partners accountable for their ‘scheduling flounders’ or ‘sales acquisition target mishaps’. Wh... Read more
Standard Bank and its media agency OMD have proven that the future of customer marketing is branded content. Shireen Jaftha, the agency’s senior channel strategist, is a firm believer in tha... Read more
