Brands should be using the opportunity to facilitate more intimate connections with customers through more empathetic tonality in their messaging and humanising/personalising their customer... Read more
It was almost a year ago that the media agency world was thrown into indignant turmoil with the announcements that DStv Media Sales and Media24 were moving to non-commission bearing, or net,... Read more
Like any other budding media investment opportunist, I often call it like I see it, holding my partners accountable for their ‘scheduling flounders’ or ‘sales acquisition target mishaps’. Wh... Read more
Standard Bank and its media agency OMD have proven that the future of customer marketing is branded content. Shireen Jaftha, the agency’s senior channel strategist, is a firm believer in tha... Read more
I was asked this question a few weeks back: “What can one do to become a strategist?” That’s a great question, one that requires you to do two things, says Cory Treffiletti. First of... Read more
Media planners and strategists don’t ignore or exclude new titles, says Gordon Patterson. As the group managing director of Starcom MediaVest, he should know. Patterson was asked by Pr... Read more
