Still targeting the same audiences?
Still building campaigns around the same old audience segment? You’re not alone – most marketers are. Not because it’s working, ...
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Tag: media
30% of your media budget is missing…
I took a break from writing to really look at what could help CMOs, and marketers. Out of all the ...
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MIC is rewriting the rules of marketing and culture, giving access to all
What does it take to craft work that truly connects not just with consumers, but with communities, identities, and lived ...
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Let radio lead: A love letter to the original mass media
There’s something extraordinary about what happens when a voice meets a microphone. It’s not flashy. It’s not filtered. It’s not ...
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Media Moves: Daily Maverick’s The Gathering returns, Meta Media celebrates Claire Herman’s appointment to AMASA council, FFWD and Eclipse Communications join forces
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Daily Maverick’s ...
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How dynamic creative is making ads smarter, faster and less boring
Back in 2023, a few curious minds sat in a meeting room, accompanied by some rather questionable coffee, and asked ...
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