Blended CTV ad inventory is bigger risk to writers and actors than AI
A more pronounced threat to writers’ and actors’ livelihood today and tomorrow is from ad-tech platforms that destroy billions of ...
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Tag: MediaPost.com
Let the social media games begin!
The shift to Threads is a clear message to Twitter, and to the world’s richest person, that your hijinks will ...
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Will conversational search change ad targeting for brands?
Conversational search -- engaging with a brand bot to learn whether a product meets your needs and desires -- is ...
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It’s reach, not ratings, that will determine TV advertising’s future
Brian Wieser is worried about TV advertising’s future. I don’t believe any other prognosticator has been so consistently right (and ...
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Talking about TV: Most talk YouTube – especially younger viewers
One of the big headlines from Nielsen's The Gauge report is that Google’s YouTube now captures 7.9% of all video ...
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Is the agency lifestyle changing?
Agencies are necessary. They mould talent. They foster creativity. They are a crucial element of the ecosystem.
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