Dear media buyers: You’d better get an agent
The conversations in Cannes were incredibly valuable. I met with so many people to discuss the opportunities and challenges facing ...
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Tag: MediaPost.com
Let’s drop ‘trading’ from our industry lexicon
The advertising industry is not the financial industry, so folks should stop trying to shoehorn financial market methodologies into advertising ...
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CTV ad buying: Perception and reality
Murkiness and misperceptions pervade the world of connected TV (CTV) ad buying. So don’t feel bad if it’s confusing to ...
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Wieser is right: CTV is a tiny fraction of ads viewed on TV
Noted Wall Street analyst and media research guru Brian Wieser of Madison & Wall just released a bombshell report on ...
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How digital media publishers can survive the next 25 years
Being a publisher ain’t easy. Your direct traffic is starting to decline, and you’re struggling to find new and innovative ...
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The death of display ads
Way back in Q1 of 2023, I wrote an article here that predicted the web will see a massive traffic ...
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