The web is not a stand-alone channel for big brand advertisers. Could it become so again? Yes. Brands could find a way to be innovative online if they are willing to spend the money. Read more
I believe people need to confront impending realities no matter how scary they are... and prepare for an inevitable future that they often cannot control, but must adapt to if they want to s... Read more
Agencies were built on the bread and butter of media and creative. These days, anyone can buy media and reach a targeted audience. Now they have to change to survive... Read more
Firstly, creative is more important than ever what with DMP and CDP. Secondly, data is old news, making way for AI. Thirdly, it's Amazon, Amazon, Amazon... Read more
Why have some of the world’s largest tech companies failed at bringing marketplace technology to TV? Read more
AT&T has launched a branded advertising and analytic division, called Xandr. Read more
