Data-driven linear advertising stands out for large advertisers who need both more precision in their targeting but must have massive scale. Read more
The signs are there that cable companies are going to move toward a la carte offerings where you can package the stations you want and customise your offering. Read more
Virtually every TV network, major media agency and top 100 advertiser now has an advanced TV ad strategy. What was dabbling a few years ago is now part of the core business. Read more
I’ve had many great insights bequeathed upon me from intelligent people, but there’s one piece that always stood out... A professor said if you want to be great in advertising and marketing,... Read more
Cutting the cord is a great idea, but it doesn’t necessarily total a cost savings. It’s a lifestyle decision. Read more
Amazon does understand its audience, and is in a unique position to shape the views of the national (and international) consumer. Read more
