Agencies were built on the bread and butter of media and creative. These days, anyone can buy media and reach a targeted audience. Now they have to change to survive... Read more
Firstly, creative is more important than ever what with DMP and CDP. Secondly, data is old news, making way for AI. Thirdly, it's Amazon, Amazon, Amazon... Read more
Why have some of the world’s largest tech companies failed at bringing marketplace technology to TV? Read more
AT&T has launched a branded advertising and analytic division, called Xandr. Read more
Nike made a brilliant move. People are talking about the campaign, they are talking about Kaepernick, and they are talking about the issues he raised once again. Read more
The truth is the people are their own worst enemies. We are creating a world that fosters this divisiveness. We are creating a culture that feeds our own hysteria. Read more