Tag: MediaPost.com

I listen to a fair number of podcasts and skip all the ads every time. I feel bad about it, ...

With all this talk of AI and its impact on web traffic, what about mobile?  Where do mobile apps and ...

Is the role of a media strategist getting easier and less complex, or are media strategists becoming 'innovation-averse'?  Stop, go ...

The conversations in Cannes were incredibly valuable. I met with so many people to discuss the opportunities and challenges facing ...

The advertising industry is not the financial industry, so folks should stop trying to shoehorn financial market methodologies into advertising ...

Murkiness and misperceptions pervade the world of connected TV (CTV) ad buying. So don’t feel bad if it’s confusing to ...