I find the sales outreaches on LinkedIn to have better manners, get to the point, but be rooted in more intelligence. It’s not spam as much as targeted outreach. Read more
Pop quiz. What have you been missing for the last 18+ months? Answer: In-person, human interaction on a broad scale. Read more
The ad industry is going on a diet forced upon us by an oligopoly of internet companies who clearly do not want to work together going forward. What does that mean for you? Read more
Today’s marketers are able to become the 'action heroes' of their respective organisations. Marketers take action on the insights gleaned from data. A marketer that has the data and doesn’t... Read more
It’s good that the rules are broken. If the rules always applied, this whole industry would be super-boring. The lack of consistency is what opens the door to creativity. Read more
Streaming is changing the world of TV viewing. But, unfortunately for the advertising world, the vast majority of this viewing is ad-free... for now. Read more
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