Measurement is a huge problem that is holding back linear TV advertisers from advertising on connected TV (CTV). Read more
Welcome to 2019. We have connected cars and smart homes. We have devices that allow us to carry around every song ever recorded in our pockets. But...the largest entertainment company on the... Read more
One major point is worth focusing on, and that is the impact of this new phase of digital, which I (and many others) reference as the “Streaming Wars.” Read more
Data-driven linear advertising stands out for large advertisers who need both more precision in their targeting but must have massive scale. Read more
The signs are there that cable companies are going to move toward a la carte offerings where you can package the stations you want and customise your offering. Read more
Virtually every TV network, major media agency and top 100 advertiser now has an advanced TV ad strategy. What was dabbling a few years ago is now part of the core business. Read more
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