If you were putting together a media plan, would you consider TV commercials the same as video views? Would you combine them into a single metric? Read more
What do you do first thing in the morning and/or last thing in the day? Are you a 'doomscroller'? Doomscrolling is not healthy, so my recommendation is that we all collectively get off our p... Read more
More people are watching more TV. More people are watching more streaming services. More people are watching different programming than they watched last year. Read more
This is a unique moment in time because brands are becoming more than a voice for profit. They are becoming a megaphone for their customers. More importantly, people are listening. Read more
