What you need to know about embracing Web3
Web3 developments are a moving target for agencies, with buzzwords like generative AI and metaverse swirling about. But will these ...
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Tag: Melody Maker
Brands have an exciting opportunity to prioritise first-party data now to win long-term
POPIA is just another step in the long journey towards consumer privacy and should be welcomed, and brands making strategic ...
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It’s time for social media strategies to grow up
Most brands still suck at managing social media, but better measurement of ROI is the key to turning it all ...
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Attacking traditional media is not the way to sell digital marketing
For years, digital agencies and publishers have tried to sell the value of their medium by attacking traditional media such ...
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‘One size fits all’ approach a poor fit for a diverse social media landscape
With social media services capturing a growing number of users from market demographics such as older people, rural communities and ...
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Are social media agencies prostituting their brands?
The scandal about social media consulting firms buying fake followers to boost their own social media profiles as well as ...
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