POPIA is just another step in the long journey towards consumer privacy and should be welcomed, and brands making strategic moves now will enjoy increased conversions and consumer loyalty in... Read more
Most brands still suck at managing social media, but better measurement of ROI is the key to turning it all around, says a top South African digital strategist. Many South African marketers... Read more
For years, digital agencies and publishers have tried to sell the value of their medium by attacking traditional media such as television, print and outdoor. These old-fashioned channels are... Read more
With social media services capturing a growing number of users from market demographics such as older people, rural communities and business professionals, South African companies need to ta... Read more
The scandal about social media consulting firms buying fake followers to boost their own social media profiles as well as those of their clients is sad but not unexpected. It’s direct conseq... Read more
One of the biggest frustrations that we face as we help businesses craft their social media strategies is the idea that social media is a miracle cure for all that ails companies, says digit... Read more
