Branding in a digital world: Why a strong identity matters
With the various events and happenings that have played a part in shaping the year’s socio-political landscape (both internationally and ...
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Tag: Nando’s
Euro 2016 sponsors being ambushed on social media by ‘unofficial’ brands
Are brands scoring an own goal by failing to take into account the instantaneousness of social media and its usefulness ...
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New African deal: Ten trends to watch in Africa
In previous trends For Africa by Africa and New African Narratives, we highlighted how Africans are flaunting their cultural identities in new ...
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The universal truth of branding without culture
I was really amused the other day, while watching an episode of The Simpsons on TV, to see a pair ...
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Briefly… #NoBlueLights makes Nando’s ad a social media hit
Nando’s recently released “blue-light brigade” television advert has proven to be a smash hit online. The advert, which shows a ...
Read moreDetailsBriefly… Nando’s delivers thrills for grillers
It all began in 2010 as an internal competition at Nando’s South Africa, with the various regions competing against one ...
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