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  1. 1

    Sniper Mahapa

    “How often are African stories and folklore, rather than Western ones,
    referenced in advertising campaigns? How many African culture
    inside-jokes crop up in marketing messaging? Many brands are scrambling
    to win over the black middle class – but until they ‘get’ the cultural
    context (and not just the consumer needs), I think those brands will
    only ever be half relevant.”

    THAT, is an absolute truth. Cannot be emphasized any more than this statement!

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