All the media moves
Media Moves… TheMediaOnline's weekly round up. NRS Media International opens Cape Town office. Aqua declares creative intent with Theo Ferreira. Staff promotion at ...
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Tag: new media
Wilful blindness? And ignoring realities
In her 2011 book Wilful Blindness, blogger, businesswoman and TED regular Margaret Heffernan argues convincingly that people often ignore the obvious for deep psychological reasons she calls willful blindness. ...
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Briefly… Eat Out and speak out
Eat Out is inviting its audience of food lovers to have a say in the next step of the brand’s ...
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An even better year for content marketing
The content marketing industry has had a good year. In a largely unstable media environment, where traditional media is under ...
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It’s a question of… Telling the whole story in creative content
Content2013 kicks off in a couple of weeks. One of the speakers is Alistair King, founding creative partner of the ...
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Getting close to the customer
The experts say custom publications should be used to extend the brand, not bombard the client. Brand loyalty is the ultimate ...
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