I’ll have what they’re having… word of mouth marketing has changed its gameplan, but not its clout
With the public influence of online as an atomic conduit of marketing, word of mouth marketing (WOMM) is no longer ...
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From creators to the metaverse, social commerce is set to dominate the way we shop
The way we engage, leverage technology and even make a living is shifting – and this is what is driving ...
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The changing face of influencer marketing
The influencer marketing space has grown in leaps and bounds over the last decade.
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When content and commerce collide
In February 2021, a UK-based frozen dessert brand – Little Moons – experienced a 700% increase in sales – during ...
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Do influencers have an influence over online buying behaviour?
People want to connect with real people and because there is something they can relate to in each other’s lives. ...
Read moreDetailsACSA airport advertising tender dispute heads for legal review
In 2014, ACSA announced it was overhauling its airport advertising model. It is nearly five years later, and still a ...
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