Lean in to positive change in PR industry
The term ‘traditional PR’ should be scrapped from the industry’s language. If you’re saying you are doing anything ‘traditional’ now, ...
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Tag: niche media
New rules for a new generation of television producers
Not that long ago, “niche” was a term of condescension. Mass media were ubiquitous, and finding large audiences was the ...
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Choices, choices everywhere…
While we are spoilt for media choices, the creative is more important than ever. As strategy season peaked in 2013, ...
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