Digital marketers can no longer merely be the people who load and optimise ads across programmatic ad platforms - they must also understand the customer metrics that drive the profitability... Read more
As we experienced the first-ever Black Friday (and Cyber-Monday) promotional phenomenon under lockdown, the dominance of online shopping platforms has become crystal clear. Read more
Conscious consumers are championing the resale of goods to reduce waste and extend the active life of garments and other products, and innovators in the retail sector are responding. Read more
