How responsible is marketing in South Africa?
OPINION: Where we stand currently doesn’t look bright for those most vulnerable in our society so I predict we’ll see ...
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Tag: One Lady and a Tribe
Pepsi and Kendall: Ignoring influencer marketing 101
The Kendall Jenner/Pepsi debacle highlighted how quickly the public responds to faux marketing. The audience backlash to the advert elicited ...
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Responsible marketing 2017: Doing good business while doing good
Technological innovation is enabling the growth of corporate citizenship and we’re noticing marketing trends encouraging (sometimes forcing) brands to become ...
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Space tourism? Smart homes? Four future tech trends
In a recent Facebook poll we asked the question: “Which part of future technology are you most looking forward to? ...
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It’s a retro revival, baby!
While advertisers are debating whether augmented reality will pip virtual reality at the post, some marketers are heeding the consumers’ ...
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It’s a question of… finding the heart of cause-related marketing
The innovative cause marketing campaign behind the Centrum Guardians crusade recently won international recognition being honoured with the Global Eye ...
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