Sheila McGillivray Articles 16

Over 30 years experience in the South African advertising industry, gained in internationally recognised agencies. Known and respected in the South African advertising industry, the media and among client decision-makers who include captains of industry, for the development and implementation of highly successful marketing strategies in particular for the retail industry. Extensive international travel on behalf of major players in the retails industry to keep abreast of trends and developments, from an advertising and store innovative perspective. Familiar with the modus operandi of a broad spectrum of commerce and industry ranging from retailing to the hospitality industry, consumer goods and household products. Acknowledged by the advertising industry for innovative retail creativity which allowed South Africa for the first time to measure its return on investment on advertising spend. Broad general business management experience at executive level in large international agencies.

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