Tag: online advertising

If you still refer to the ‘online medium’ as new media, you may be too old for this industry. The ...

US comedian John Oliver on his HBO show, Last Week Tonight, laid into native advertising, saying  it revealed a "bleak media ...

Newsworks, the marketing body for national British newspapers, has announced the results of a major study into tablet advertising. The organisation’s ...

Online advertising is about figures and goals. Impressions. Click-through rates. Unique visits. The beauty of online is that it is ...

Google’s retargeting model has proved effective on single platforms, but the next step in creating real links between brands and ...

Digital promotions are failing to meet expectations, with up to one in three ‘Generation C’ customers considering advertising as one ...