Bots don’t click so what will the internet’s new business model be?
AI bot traffic has surpassed human traffic on the Internet, according to Cloudflare founder Matthew Prince. Bot traffic could grow ...
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Tag: online advertising
FTC and 22 US states sue Amazon over alleged secret advertising price inflation
The FTC and 22 US states have sued Amazon, alleging it secretly inflated advertising auction prices for more than seven ...
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Ghost clicks, real advertising losses
Ghost click farms drain ad budgets through sophisticated fake clicks and fraudulent engagement signals. Modern ad fraud schemes such as ...
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IAB/PwC Online Advertising Revenue Report explores digital innovations and tech
Digital advertising spend is between 21% and 40% of total advertising spend in South Africa. Internet advertising remained at 34% ...
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Google Chrome just rolled out a new way to track you and serve ads
Late last week, Google announced something called the Privacy Sandbox has been rolled out to a “majority” of Chrome users, ...
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All online advertising rules are broken – and that’s OK
It’s good that the rules are broken. If the rules always applied, this whole industry would be super-boring. The lack ...
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