Gripes of wrath: Spiky consumers and negative online reviews challenge companies
Reviews, recommendations and opinions are reassuring when you navigate the internet looking for a product, a place to eat or ...
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Tag: online monitoring
Social media could have helped parties avoid unpleasant election surprises
This was an election fought as much at the ballot box as through social media… and a result the ANC, ...
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An appetite for user engagement strategies
In the digital world, analytics are everywhere and, increasingly, everything. Today’s product, marketing and advertising strategies are based on more ...
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