Before you start reading this, let me nail my flag firmly to the mast, lest you begin by thinking that it is written by an out of touch Luddite who is unwilling to recognise the operational... Read more
OOH DEBRIEF: On my very first day in media I asked my media director, the legendary Frank ‘FK’ Muller, what I thought was a very reasonable question. “What’s the key to media pla... Read more
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