Tag: out of home

Marketers using indoor and out-of-home advertising often overlook geo-demographics because, at first glance, there doesn’t seem to be an accurate ...

Playboy South Africa, version two, hit the shelves this week, after months of hype and a launch party in Johannesburg. ...

ProVantage has won exclusive media rights for all sites belonging to the the Passenger Rail Agency of South Africa (PRASA). ...

Experiential marketing, also referred to as activation, is about forging an exciting, relevant and meaningful relationship between a brand and ...

John Farquhar, editor-at-large at Wag the Dog, offers some insights into what’s going down in the media industry right now ...

Students, they say, are a fickle bunch. Brand choices change minute-by-minute, day by day. Their choices are extensions of themselves, ...