Activating the Mom factor
Kirsten Mercer outlines a consumer group that is knowledgeable, discerning and open to new products – mothers. Mothers have, over ...
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Tag: out of home
EcoMobility: Will it impact the format of OOH advertising?
The hot topic on the streets of Sandton at the moment is EcoMobility, the system designed to remove congestion from ...
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The Disrupters: The inimitable Ken Varejes
Former Primedia Unlimited CEO Ken Varejes is the first candidate worthy of being named a disrupter in this new column ...
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Briefly… What’s in the October issue of The Media
In this issue you will find a solid focus and overview of the OOH industry and also so much more. The ...
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It’s all ‘Relativ’: New name and direction for Grass Roots Media
Grass Roots Media has undergone a transformation to reflect new values and a new strategic direction. Michael Bratt attended the ...
Read moreBriefly… Posterscope joins world’s largest OOH ad campaign for UN
In what aims to become the world’s largest ever advertising campaign, out of home (OOH) communications agency Posterscope has announced ...
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