Diversify and take market share: Provantage’s big plans for 2016
Provantage Media Group has big plans for 2016. And it has started with three acquisitions, which are currently in progress. ...
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Tag: out of home
New DOOH measurement tool unveiled
Neil Eddleston, managing director of JCDecaux OneWorld, was recently in South Africa to reveal the particulars of the group’s latest ...
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Dial it back: The importance of OOH basics in reaching the connected consumer
The future of OOH media, in South Africa and for our neighbours to the north, is digital and mobile. While ...
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Briefly… H&M use Guerrilla tactics for local launch
Unless the silly season has hit you early and hit you hard, you’re probably aware that global fashion megastore H&M ...
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Convergence is the buzzword
The OOH media in South Africa and the world at large is incredibly broad and filled with complexities. While it ...
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OOH boy, you’ve come a long way baby
When you think about it, the medium that has evolved and transformed itself most in the past couple of decades ...
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