Out-of-home (OOH) advertising is finally on an equal footing with other forms. This after the Outdoor Measurement Council (OMC) brought a brand new audience measurement model to the South Af... Read more
The OOH media owner pre-launch (previously scheduled for the 11 May) has been postponed. All owners are now invited to the OOH Media Owner Launch of the landmark OOH Audience Research on 23... Read more
With the launch of the landmark OOH Audience Research just around the corner, the Out of Home Measurement Council (OMC) invites all OOH media owners to a pre-launch event to be held on the 1... Read more
Continental Outdoor has officially been welcomed into the JCDecaux family after it was acquired by the French OOH advertising giant. Michael Bratt attended a gathering at the Maslow Hotel in... Read more
Purpose driven marketing campaigns that consider content as well as context will ensure that brand objectives are met successfully. A successful marketing campaign is one that not only reach... Read more
According to STATS SA, real monthly retail trade sales reached the R60 billion mark in 2014, with an annual growth of 2.4%. General dealers like food and grocery outlets (41%), textiles and... Read more