New audience measurement model for SA OOH (With Photos)
Out-of-home (OOH) advertising is finally on an equal footing with other forms. This after the Outdoor Measurement Council (OMC) brought ...
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Tag: out of home
Briefly… OOH media owner launch of audience research changes
The OOH media owner pre-launch (previously scheduled for the 11 May) has been postponed. All owners are now invited to ...
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Outdoor Measurement Council extends an invitation to all OOH media owners
With the launch of the landmark OOH Audience Research just around the corner, the Out of Home Measurement Council (OMC) ...
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Invest and innovate: Why SA is a showcase for OOH in Africa (With Pics)
Continental Outdoor has officially been welcomed into the JCDecaux family after it was acquired by the French OOH advertising giant. ...
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You can’t channel hop in a transit media environment!
Purpose driven marketing campaigns that consider content as well as context will ensure that brand objectives are met successfully. A ...
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Boosting brand awareness with mall media and advertising
According to STATS SA, real monthly retail trade sales reached the R60 billion mark in 2014, with an annual growth ...
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