Media planners, take note of Cape Town’s events calendar
Cape Town is always a vibe – but 2025? It’s on another level. With a jam-packed calendar of global and ...
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Tag: out of home advertising
Route-to-market strategies need speed and flexibility
Fast-moving markets, intense competition and rapid change force corporate manufacturers to face a sobering reality: red tape and legacy systems ...
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Urban Takeovers: Advertisers can leverage event-related excitement
Programmatic aggregated digital out-of-home publisher network Polygon has launched Urban Takeovers, what is calls "an innovative solution allowing brands to ...
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Case study: How a catchy billboard campaign went viral
The #GetNakedAnywhere campaign from fully digital insurance platform, Naked, has turned into a viral TikTok phenomenon that has generated more ...
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Six trends shaping digital out-of-home advertising in 2025
With programmatic advancements and an increasing focus on omnichannel campaigns, the digital out-of-home (DOOH) industry is rapidly evolving. These six ...
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Beyond the Billboard: By the industry, for the industry
Kirsty Carlson and Livia Brown, hosts of South Africa’s only out of home media podcast, tell Glenda Nevill about inspirations ...
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