Primedia Outdoor extends advertisers reach with three new roadside LED billboards
With an astonishing 1 230 square meters of roadside digital out-of-home in SA already, Primedia Outdoor unveils three new roadside ...
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Tag: Peter Lindstrom
The Media Lounge: Join us for The Covid-19 Pivot webinar
In the first episode of The Media Lounge, panelists will reveal how their companies pivoted to operating in a constantly ...
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In living colour: the growing billboard stopping traffic in Joburg
A spectacular living billboard is stopping traffic in Rivonia Road. The billboard 'nursery' was created for Checkers to highlight the ...
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Harnessing the power of the public to Add Hope
At a Primedia Outdoor private seminar earlier this year, Prof John Simpson of the UCT Unilever institute referred to the ...
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The year of the monkey and the year of OOH
Six out of home media experts give their opinions on what’s on the radar for out of home, digital and ...
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Brands go big on OOH (in more ways than one)
Out of home (OOH) has traditionally been seen as a secondary, non-core advertising medium, with advertisers and agencies allocating it ...
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