In the first episode of The Media Lounge, panelists will reveal how their companies pivoted to operating in a constantly moving environment. Read more
A spectacular living billboard is stopping traffic in Rivonia Road. The billboard 'nursery' was created for Checkers to highlight the return of its Little Garden collectible promotion. Read more
At a Primedia Outdoor private seminar earlier this year, Prof John Simpson of the UCT Unilever institute referred to the KFC Add Hope campaign as an example of an initiative that enables cus... Read more
Six out of home media experts give their opinions on what’s on the radar for out of home, digital and traditional, in 2017. On bylaws and billboards. Location based data gives true value. Th... Read more
Out of home (OOH) has traditionally been seen as a secondary, non-core advertising medium, with advertisers and agencies allocating it a meagre 4% share of advertising spend. Now, however, O... Read more
“Follow the money!” Any brand manager or marketing director would not be worth their salt if this simple credo was not the basis of their brand marketing strategy. However, there is a massiv... Read more
