podcasts | The Media Online

Relevance of radio during the lockdown: what advertisers should know

Posted By: Jane Ruinardon: April 24, 2020In: Advertising

Why should advertisers consider utilising radio for effective messaging during the lockdown period? The answer lies in what content audiences are engaging with during this period. Read more

#R@dio #2020: It’s all about audio

Posted By: Kaley Ravinskyon: March 12, 2020In: Media agency

Digital audio advertising in 2019 made some significant inroads in the South African market, and 2020 will be no exception. We’ll see this audio format accelerate even more. Read more

Splitting the content atom to make an impact in a changing media landscape

Posted By: TMO Contributoron: February 24, 2020In: Advertising

Flighting a traditional ad for radio or television has stopped having the significant impact it once had. As a result, most marketers and brand ambassadors are turning to ‘new’ media. Read more

‘Big Jon’ at home with smaller audience, finds his niche

Posted By: Iza Grekon: September 05, 2019In: Digital

Jon Gericke has teamed up with Mornay Carato to set up 9 Block Radio, which streams Fairland Radio. The station serves 14 streets in Fairland, which has a population of 25 000 people. Read more

Exclusive: ‘Blind History’ podcast series makes history in New York

Posted By: TMO Reporteron: June 14, 2019In: Broadcasting

From Shaka Zulu to Joan of Arc, from JFK to Mother Teresa, the Blind History podcast series – a collaboration between CliffCentral and Taylor Blinds and Shutters – has made history its... Read more

How to podcast successfully according to Gareth Cliff

Posted By: Michael Bratton: June 05, 2019In: Broadcasting

An event, hosted by the CliffCentral team, highlighted the power of podcasting and the value of audiences who listen to this on-demand audio. Read more