Why should advertisers consider utilising radio for effective messaging during the lockdown period? The answer lies in what content audiences are engaging with during this period. Read more
Digital audio advertising in 2019 made some significant inroads in the South African market, and 2020 will be no exception. We’ll see this audio format accelerate even more. Read more
Flighting a traditional ad for radio or television has stopped having the significant impact it once had. As a result, most marketers and brand ambassadors are turning to ‘new’ media. Read more
Jon Gericke has teamed up with Mornay Carato to set up 9 Block Radio, which streams Fairland Radio. The station serves 14 streets in Fairland, which has a population of 25 000 people. Read more
From Shaka Zulu to Joan of Arc, from JFK to Mother Teresa, the Blind History podcast series – a collaboration between CliffCentral and Taylor Blinds and Shutters – has made history its... Read more
An event, hosted by the CliffCentral team, highlighted the power of podcasting and the value of audiences who listen to this on-demand audio. Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.