‘People do not listen to radio ads, they listen to what interests them… sometimes it’s a radio ad’
If a radio campaign doesn’t work, marketers don’t blame the creative work, they blame the medium. To fix the problem, ...
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Tag: Primedia Broadcasting
CapeTalk announces new daytime show with Refilwe Moloto
Primedia Broadcasting's Cape Town-based, talk radio station, CapeTalk, has announced a strategic shift to its daytime line-up, which will take ...
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Talking talent: How stations find and nurture future radio voices
Campus and community radio stations are a good place to start finding new radio talent. But discovering a new voice ...
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Talk back: Talent, change and disruption the ingredients to repositioning radio
Talk radio 702 has undergone significant changes in its lineup over the past few years, as well a repositioning in ...
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A new way of listening: Primedia Broadcasting taps into Amazon Alexa
Primedia Broadcasting is the first South African broadcast media company to effectively use the Amazon Alexa as part of bringing ...
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Andy Maqondwana joins 947 as station announces line-up changes
Primedia Broadcasting's 947 has made a few changes to its 2019 line-up.
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