If a radio campaign doesn’t work, marketers don’t blame the creative work, they blame the medium. To fix the problem, the brief should be turned on its head to be resolutely customer focused... Read more
Primedia Broadcasting’s Cape Town-based, talk radio station, CapeTalk, has announced a strategic shift to its daytime line-up, which will take effect during this month. The modificatio... Read more
Campus and community radio stations are a good place to start finding new radio talent. But discovering a new voice is just the beginning. Read more
Talk radio 702 has undergone significant changes in its lineup over the past few years, as well a repositioning in its strategic direction as its upper LSM audience itself changed. Read more
[SPONSORED POST] Primedia Broadcasting is the first South African broadcast media company to effectively use the Amazon Alexa as part of bringing the future of radio to listeners. Read more
Primedia Broadcasting's 947 has made a few changes to its 2019 line-up. Read more
