Harnessing the power of the public to Add Hope
At a Primedia Outdoor private seminar earlier this year, Prof John Simpson of the UCT Unilever institute referred to the ...
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Tag: Primedia Outdoor
The ABC of OOH creative: Accuracy, boldness, clarity
Advances and innovations in technology have given advertisers the tools to create innovative and complex imagery in their creative applications ...
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Media Moves: New ed for Huisgenoot, Jones is In Touch, Mediamark wins Vodacom account
The Media Online's weekly round up of moves in media. Yvonne Beyers is the new editor for Huisgenoot. Lyn Jones appointed In ...
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Five reasons OOH is a great way to reach Millennials
Born between the early 1980s and early 2000s, Millennials are presently between 17 and 37 – i.e. coming of age ...
Read moreDetailsMedia Moves: Xenopoulos set for Cannes jury, Primedia Outdoor steps up Africa services, I’m Bored rebrands
The Media Online's weekly round up of moves in media. Jason Xenopoulos appointed Cannes Entertainment Lions judge. Stratitude welcomes interns from The ...
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The year of the monkey and the year of OOH
Six out of home media experts give their opinions on what’s on the radar for out of home, digital and ...
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