Out of home media owners are divided on whether the sector is ready for programmatic, and even if it would be of much use in South Africa. Other combinations of useful tech and software, are... Read more
Data optimised product offerings are a priority for Primedia Group CEO Omar Essack, as he looks to future growth for the media company. Read more
Describing it as one of the most profitable media companies in South Africa, Primedia Broadcasting CEO Omar Essack is optimistic for the future of the group. Read more
'Successfully executed creative guarantees immediately stand out and advertising effectiveness, delivering high impact and engaging messaging.' Read more
The Media Online's weekly round-up of moves in media, from people and account moves, to business and diary notices, we've got it all. Read more
At a Primedia Outdoor private seminar earlier this year, Prof John Simpson of the UCT Unilever institute referred to the KFC Add Hope campaign as an example of an initiative that enables cus... Read more
