Tag: Primedia Outdoor

A new type of out of home campaign is sweeping across the medium, ones that don't focus on pushing a ...

The commuter market is South Africa’s largest consumer segment comprising over 22 million people. Advertising on taxis should therefore be ...

Primedia Outdoor has revealed its reach across the South African commuter environment countrywide, boasting 1180 advertising touch points in total. ...

Out of home (OOH) has traditionally been seen as a secondary, non-core advertising medium, with advertisers and agencies allocating it ...

Media Moves… TheMediaOnline's weekly round up. National Geographic launches global rebrand, taking it ‘further’. Media24 appoints new chief financial officer. ...

CYBERTORIAL* Mandla Shongwe, presenter of SAFM's The Media Show spoke with some of the winners from the 2016 MOST Awards ...