Much of what was learned in 2020 will continue to shape the communications landscape in 2021 and beyond. I urge businesses to dump old stereotypical ideas about how work used to be, and cons... Read more
In simple terms, a PR professional is an ‘image or reputational shaper’, our business role is to generate positive publicity for our clients or organisations. Read more
As communications professionals, one of our many roles is to use various communication tools to relay or share news and messages about clients to protect their reputation, doing damage contr... Read more
Distributing a press release to a generic media contact list without selecting the relevant industry media, you might miss the opportunity to reach your targeted audience. Read more
Digital PR is simply the evolution of what has until now been known as 'traditional' PR. The time when there will no longer be a distinction between the two is fast approaching. Read more
Mahlodi Legodi is the founder of FR Communications, which stands for 'Fellow Royals'. Why not, when she is the 'queen of PR'? Read more
