Whether you like it or not, AVE (advertising value equivalency) remains a popular way of showing how much value you got from your media efforts. Read more
The term ‘traditional PR’ should be scrapped from the industry’s language. If you’re saying you are doing anything ‘traditional’ now, you’re on the path to becoming obsolete. Read more
With a growing range of plant-based and meat-alternatives on the market and increasing interest among meat-eaters to engage in this category, what is preventing them from reaching for mushro... Read more
It used to be that journalism was the stronger player in the relationship, but now as a result of cuts to newsrooms, PR is becoming more dominant. And this relationship could undermine alrea... Read more
Much of what was learned in 2020 will continue to shape the communications landscape in 2021 and beyond. I urge businesses to dump old stereotypical ideas about how work used to be, and cons... Read more
In simple terms, a PR professional is an ‘image or reputational shaper’, our business role is to generate positive publicity for our clients or organisations. Read more
