It’s a strategic decision, not a procurement exercise
PR agency selection now demands a commercially focused approach as earned, paid and owned media converge. Businesses must tie PR ...
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Tag: public relations
When good PR gets lost in the approval process
Over-controlled messaging leads to 'performative PR' Weak narratives damage media relationships and long-term brand trust Effective PR requires trust in ...
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Whose AI is it anyway?
Prioritise human insight over commodity content Focus on meaning, not volume Use AI for efficiency, but differentiate with strategy Build ...
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The shift from campaign to continuous newsroom
Traditional campaign-based PR is becoming obsolete Brands must adopt an “always-on” communication strategy The 'continuous newsroom' is the new strategic ...
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PR through an AI lens
There have been some thoughts within the creative space that AI will entirely replace human creativity. This implication suggests a ...
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Narrative is the real currency of PR
Every industry reaches a point where its language stops describing what actually happens. Public relations may be one of those ...
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