You can call it stealth, undercover or guerrilla marketing if you wish. Whatever its name, this is 21st-century cigarette advertising that reaches millions of young people around the world. Read more
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry. Read more
Mastercard evolves its brand mark by dropping its name. Believe Advertising aces the PR for SEIKO’s surprise stunt with Novak Djokovic. Social media giants gearing up to fight India’s... Read more
Both sides of the Sygnia versus Surve story right here. Magda Wierzycka made an offer to buy back shares from AEEI, which in turn laid criminal charges. Read more
With the increased openness and inclusivity, we are seeing more and more organisations utilising public relations to publish more information about their CSR expenditure and projects. Read more
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry. Read more
