Tag: Publicis Groupe Africa

Influencer marketing has matured from a niche experiment into a multibillion-dollar force. By 2025, global creator spend has exceeded $30 ...

The media agency landscape in South Africa and broader Africa is undergoing a transformation. Digital innovation, AI integration, mobile-first consumer ...

Marketing has undergone a profound transformation. In an era where content is consumed in micro-moments, the divide between media and ...

From writers and designers to strategists and producers, there is no denying that the creative sector in communications is a ...

I believe people can tell when you’ve had fun creating a piece of advertising. We can tell from the execution ...

The Media Online’s weekly round up of people, account and business moves in media.