Niche in essence means a brand has carefully carved out a segment of the market and whoever targets that very same market becomes the competitor. So, inevitably... you become your own compet... Read more
KwaZulu-Natal’s regional, commercial station Gagasi FM is shaking things up, with changes galore to its identity, branding and strategy. Read more
Regional radio remains one of the most vibrant and exciting media for advertisers in South Africa, following nearly 20 years of change and evolution in the landscape. The landscape has chang... Read more
The biggest impact of regional radio by far is the connection a regional radio is able to make with its listeners. It addresses its audience in their own milieu where they identify with thin... Read more
Mediamark has recently signed contracts with regional radio stations Smile 90.4FM, Capricorn FM and much anticipated Power FM to represent them in the advertising sales spectrum. “Regional r... Read more
