How brands are tuning into their audiences with the power of radio
The brands yielding the best returns are the ones that successfully converged their campaigns with the agility of digital and ...
Read moreDetails
Tag: regional radio
Algoa FM – your voice from the Garden Route to the Wild Coast and Karoo Hinterland
Over the years our advertising team has gained deep insight into our regional market. Check out our Great Deal promo ...
Read moreDetailsGagasi FM rings in a few line-up changes
Even with the current challenges, it is the time of year again when the country’s biggest regional commercial radio station, ...
Read moreDetails
Loyalty delivers an invaluable asset: an engaged and invested audience
Regional and local radio stations forge strong connections with listeners that national stations often battle to emulate because of their ...
Read moreDetails
The secret of radio’s success: Its old strengths remain, but it evolves with the times
Measurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to ...
Read moreDetails
The power of niche positioning for regional radio brands
Niche in essence means a brand has carefully carved out a segment of the market and whoever targets that very ...
Read moreDetails
