Agencies need to stop being punching bags for clients, stand up against unreasonable demands
Agencies must become more proactive, instead of passive, and need to grow some teeth to rebuild trust, a global media ...
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Tag: relationships
‘I don’t want to bite people’: New ACA CEO to forge closer relationships between marketers and agencies
A new CEO, Mathe Okaba, has taken over the helm of the Associaton for Communication and Advertising. Here’s more about ...
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Facebook Africa to focus on insights and creativity (with audio)
Facebook recently hosted its Open House event where head of Africa, Nunu Ntshingila, outlined how the operations have gone over the ...
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Afrikaans audiences in for a treat with new DStv channel
Media24 has unveiled its first television offering, the very first Afrikaans lifestyle channel on DStv. Even though the channel, called ...
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Why advertising agencies lose clients
Anyone working for an ad agency will know that one of the most desperate feelings on earth is losing an ...
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