The final day of this year’s #PAMRO2019 conference offered up six more thought-provoking presentations, discussions, and two accolades awarded. Read more
Media strategists are still frustrated by the isolation of different media research currencies, wanting a single source for proper comparisons. Read more
AMPS is effectively gone. LSMs are no longer relevant and the Establishment Survey is launching in 2017. What is a media planner to do? The way I see it, we each have two choices. Either we... Read more
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