PwC consults with media to future-proof its forecasts
In an effort to future-proof its research and ensure it aligns with real world scenarios, PwC has enlisted the help ...
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Tag: research
Just because people CAN see your advert, doesn’t mean they WILL see it
People are very good at ignoring adverts, so brands must think carefully about all the impacting factors, including creating amazing ...
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Nielsen Africa and PRC launch Fusion 2018
Fusion in media research has arrived in South Africa, through a partnership between Nielsen Africa and the Publisher Research Council.
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How to make media strategy work for your brand’s growth
Targeting light buyers of your brand, a continuous advertising presence, and assessing media type and its audience, will help your ...
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Digital and mobile remain on the rise, convergence is key
PricewaterhouseCoopers' latest Entertainment and Media Outlook highlights the continued rise of digital and mobile. Here are the key takeaways.
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Buyers of your brand are not different, targeted marketing doesn’t work, and increasing market share is most important
Contrary to popular marketing strategy advice, Andrew Barnes of Ebony + Ivory revealed some fascinating insights recently.
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