South Africa’s consumer class youth is playing snakes and ladders
The lazy story about young South African consumers is that they are broke, stuck, unemployed and hard to reach. The ...
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Tag: research
South Africa’s relationship with sport runs deeper than the scoreboard
With the FIFA World Cup underway, South Africa is demonstrating its enduring passion for major sporting events. This manifests in ...
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The All Blacks are coming! Who cares?
Rugby leads South African sports viewership, ahead of soccer and cricket among the consumer class. Greater inclusivity and the “Siya ...
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South Africans care deeply about how they present themselves on social media
Social media has become a core space where identity is built, displayed and negotiated, with 74% of South Africans saying ...
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One in three South Africans have never heard of AI
Artificial intelligence or AI uses computers to perform tasks that would normally have needed human intelligence. Today AI is being ...
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South Africa is number one in …
According to a December 2025 report on Internet habits around the world, South Africans spend the most time online. The ...
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