research | The Media Online

Buyers of your brand are not different, targeted marketing doesn’t work, and increasing market share is most important

Posted By: Michael Bratton: August 31, 2018In: Advertising

Contrary to popular marketing strategy advice, Andrew Barnes of Ebony + Ivory revealed some fascinating insights recently. Read more

Nielsen launches new Smartstore offering in South Africa

Posted By: Michael Bratton: August 30, 2018In: News, Research

Nielsen is revolutionising shopper behaviour research by using immersive virtual reality technology to digitally recreate a shopping experience. Read more

More wine than beer, but fruit juice is king: What Hubble has learned about Uber passengers

Posted By: Bard Cloete & Bruce Burgesson: August 16, 2018In: Out of Home

With over 700 screens in Ubers across SA, Hubble has crunched the data to find out what Uber passengers want, what they buy and who they are - and delivering valuable insights to advertisers... Read more

Rami Chuene: The jazz queen of SABC radio

Posted By: Michael Bratton: August 10, 2018In: Broadcasting

Rami Chuene said yes straight away when the SABC approached her to present a jazz show on their radio station, Thobela FM. And she’s the perfect fit. Read more

Telling stories through data analysis and providing insights

Posted By: Michael Bratton: August 06, 2018In: Research

Data underpins decision making in DStv Media Sales, and a team of analysts and media strategists bring data to life, providing insights, and giving it meaning. Read more

World of media: UN responds to Trump’s news media comments, MediaCom retains Shell account

Posted By: Glenda Nevill & Michael Bratton: August 03, 2018In: Media Mecca

A wrap of media stories from around the world. Read more