The number of participants to be interviewed in AGENCY SCOPE's biennial research has rocketed from 70 decision makers in 2016 to 500 in 2021. Read more
According to the Broadcast Research Council of South Africa (BRC), the core of South African TV measurement, the TAMS (TV Audience Measurement Survey) panel, is in full working order with no... Read more
[PRESS OFFICE] According to the Everlytic 2020 Email Marketing Benchmarks report, email subscribers who have been opening their messages have been more engaged with the content than ever. Read more
KIA claimed a Guinness World Record in early 2021. And it had nothing to do with cars. Read more
The marketing and communications industry can expect the first release of the Broadcast Research Council of South Africa‘s radio audience data to third party providers Telmar and Arian... Read more
A study evaluating the consumer experience of online shoppers has highlighted the challenges that continue to face online retailers including ensuring sufficient stock, transaction and deliv... Read more
