Tag: retail media

In recent years, there’s been a dramatic shift in the way people shop and the way brands connect with them. ...

Still building campaigns around the same old audience segment? You’re not alone – most marketers are. Not because it’s working, ...

An out-sourced specialist digital media agency (vs an in-house resource) may be the missing link for many South African brands, ...

In an industry fascinated with scale, acquisitions, and consolidation, it's time to ask a difficult question: does being bigger mean ...

You’ve probably heard the term 'commerce media' – but what is it really? And why should South African businesses across ...

WPP has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic Heineken brand portfolio, ...