Tag: retail media

Strong first-party data is now essential, not optional, as cookie deprecation, privacy laws and AI tools reshape media buying. Brands ...

Across the continent, commerce is no longer initiated on websites or apps, writes Megan du Toit, AdTech lead & solutions ...

Dentsu Africa has released a new Impact Brief with a message the industry can no longer ignore. Africa is not ...

As South Africa’s e-commerce landscape reached new heights during Black Friday 2025, TDMC (The Digital Media Collective) has released exclusive ...

For years, research was marketing's quiet cousin – steady, sensible and often sidelined when budgets tightened. It was something you ...

Glynt has acquired loyalty aggregation app Store (my) Cards'. The group, formerly known as Tractor Outdoor, has also launchd launched ...