![WOO study finds private marketplaces dominate global pDOOH trading [part 2]](https://themediaonline.co.za/wp-content/uploads/2026/09/technology-hologram-indoors-350x250.jpeg)
WOO study finds private marketplaces dominate global pDOOH trading [part 2]
WOO's Global pDOOH Expenditure Study found global programmatic digital out of home (pDOOH) advertising spend reached $1.339 billion in 2025, ...
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Tag: retail media
MMA SA opens retail media measurement standards for public comment
MMA South Africa has released a draft South African Retail Media Measurement Standards Framework for a 60-day public consultation starting ...
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Black Friday 2026: How AI and AEO are reshaping South African retail
AI is reshaping shopping as South Africans use conversational search to find deals and compare products. Black Friday is now ...
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The creator is no longer on the media plan — the creator is the media plan
Creator marketing has shifted from a tactic to a core retail strategy, with media plans increasingly built around creators. Brands ...
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Where are you losing sales?
Strong media performance does not always translate into sales growth The biggest issue may be demand leakage, not demand generation ...
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Awards wrap: Cassper Nyovest and Zanele Potelwa to host 2026 SAMAs, Bmedia joins the Bookmarks as headline partner, South African ECD joins ADC Young Guns 24 jury
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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