Five essential things publishers should know about programmatic advertising
The level of efficiency and the growth of programmatic has been a very clear indicator of where the industry is ...
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Tag: RTB
Demystifying programmatic buying and selling
Everyone is talking about programmatic buying and selling as the future of advertising – online at least – but is ...
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Briefly… MSN launches shopping module to empower advertisers
MSN South Africa has launched the Admotion-powered MSN Shopping Module. This module, on MSN South Africa, falls in line with Microsoft’s strategy ...
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Insight: Expect a steep growth curve in programmatic buying
Programmatic buying and buying using Real Time Bidding (RTB) have been some of the big buzz words for 2014. With ...
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Digital advertising: Let’s get REAL!
Digital advertising spend is increasing annually on a global scale and this global trend is being felt in the South ...
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How real time bidding is lifting CPMs
Agencies and publishers are showing more interest in programmatic ad buying and selling based on positive results from early adopters ...
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