Vumani Ncube is a PPC Specialist at Lighthouse Digital, part of the global Starcom MediaVest Group.
Cyberstrobe Marketing, iProspect South Africa, Clicks2Customers
National University of Science and Technology (ZW)
Everyone is talking about programmatic buying and selling as the future of advertising – online at least – but is it? Vumani Ncube explains from a media agency perspective. The concept of programmatic buying needs to be demystified. In its simplest form, it is automated media buying where, once the target market and budgets are […] Read more