Playing out the state of radio
The latest RAMS released in September by the BRC and SAARF indicates that we’re listening to radio one minute less, ...
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Tag: Sandra Burger
Social footprinting and why social media can be scary for brands
I’ve been pondering about this idea for some time now and it occasionally scares me how other people are going ...
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Changing the strength of SWOT signals
Traditional SWOT analyses could possibly be leaping forward with limited time and newer ways of getting to the bottom of ...
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Black middle class: aspirational and on the move
The UCT Unilever Institute of Strategic Marketing recently released the results of its research into South Africa's booming black middle ...
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