High data costs, the Google and Facebook duopoly, questions around viewability, ad fraud, return on investment and brand safety constrain the growth of mobile advertising in South Africa. Read more
Media agencies Mindshare and The MediaShop were ranked first and second respectively in the Mobile Marketing Association’s annual Business Impact Index's ‘Africa’ Index held in New York. Read more
The Mobile Marketing Association has released a white paper addressing the most prominent problems facing agencies, publishers and brands today: brand safety, ad fraud and viewability. Read more
Viewability is the number one concern facing digital advertising... and the reason why South African agencies and publishers should get involved as soon as possible. Read more
To really be given a chance to show its mettle, mobile content must be tailored to fit its unique, smaller format... in 2018, brands and agencies continue trying to retrofit ATL content. Read more
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