How marketers are spending their budgets in 2022 and the pitch landscape
The size of the global marketing industry coupled with what AGENCY SCOPE has determined marketers spend enables the indication of ...
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Tag: Scopen
Challenging the champions: The value of the media agency
“How well do your agencies contribute to your business growth?” SCOPEN 2021-2022 posed this question to senior marketers when researching ...
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Media agencies aren’t changing, but growing
The changes in our industry have been massive – and not just due to the pandemic, either. We’ve seen print ...
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SA media agencies must widen focus to be more competitive
The recent release of the SCOPEN research into the state of play at South African media agencies has revealed a ...
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AGENCY SCOPE South Africa: Responding to industry desire to raise the bar
The fourth edition of AGENCY SCOPE South Africa 2021/2022 is moving rapidly along towards disclosing the analysis industry leaders have ...
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Building priceless relationships in a time of turbulence
In the advertising and marketing eco-system, intermediaries play a role that can actually be seen and valued in the work ...
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